How much does AI visibility monitoring cost?
AI visibility monitoring costs from about $29 a month for a light tracker to $95 to $500 a month for the dedicated tools, with enterprise plans quoted separately. In September 2026 the published entry prices are Otterly $29, Peec $95 (50 prompts), Semrush's AI toolkit $99, Profound about $99, Scrunch $250 to $300 (350 prompts), AthenaHQ $295, and New Map $299 (100 questions on seven engines, weekly, with the fixes included).
What the price buys
Every vendor meters by prompt: the number of buyer questions it asks the engines, how often, and on how many engines. Peec's entry plan tracks 50 prompts; Scrunch's tracks 350; New Map's Foundation plan asks 100 questions on seven engines every week, about 3,000 answers a month, and its Authority plan 300 questions. Compare per answer, not per plan: 100 questions on 7 engines weekly at $299 is cheaper per answer than 50 prompts at $95.
Free tiers and trials
Five of the six main vendors offer a free look: Profound a 10-prompt sample on ChatGPT, Scrunch a 30-second result with no card, AthenaHQ a free audit plus 300 credits, Otterly a free signup, Semrush a free checker limited to three runs a day. New Map's 7-day trial runs 12 questions on the engines' own APIs and grades the branded answers for trust against the brand's own website. None of the vendors publishes a free-to-paid conversion rate.
Where the real cost sits
Monitoring tells you the answer is wrong; it does not change it. The work that changes it is either done in-house, by the vendor (Profound and AthenaHQ now draft on-site fixes; New Map ships them as deliverables inside the plan), or by an agency. Published GEO agency retainers run from about $1,000 to $2,500 a month for basic monitoring to $2,500 to $15,000 for a managed programme, so the software is the small line.
Frequently asked
Is there a good free AI visibility tool?
Free tiers exist at Profound, Scrunch, AthenaHQ, Otterly and Semrush, and New Map runs a free audit. They are samples: one engine or a handful of prompts, run once. A weekly reading on several engines is what the paid plans sell.
Why do prices differ so much between tools?
Prompt count, engine count and frequency. A $29 plan tracks a few prompts on a few engines monthly; a $500 plan tracks hundreds weekly. Enterprise pricing adds seats, workspaces and integrations.
Does a higher price mean better data?
No. All the tools query the same public engines. Depth (prompts, engines, frequency) and what happens after the reading (fixes, placements) are the differences that matter.
Published by New Map — the AI visibility OS. Updated 2026-09-16.