Plain, sourced answers on how brands get cited in AI search — Generative Engine Optimization, the sources AI engines trust, and how AI visibility is measured.
Generative Engine Optimization (GEO) is the practice of getting a brand cited in the answers that AI engines — ChatGPT, Perplexity, Google AI Overviews, Claude and Gemini — generat…
Read →Across large studies of AI citations, community platforms — Reddit above all — editorial/trade media, and Wikipedia are cited far more often than brand-owned pages. One analysis of…
Read →They help at the margins but they are hygiene, not growth. Schema.org markup makes content easier for engines to parse, and some studies associate it with higher citation rates — b…
Read →AI visibility is best measured as a sampled frequency — the share of times your brand appears across many repeated runs of the same prompts — reported with its variance, never as a…
Read →By New Map — the AI visibility OS.