How we compare
New Map changes the answer,
and proves it.
We find where AI gets its answers about your category, get you placed there, and measure what moved against questions we left alone. From $89.
| The four layers | AI-visibility tools Profound, Peec, Otterly, Semrush, Ahrefs, Scrunch | PR, SEO or influencer agency Retainer, human team | New Map From $89 a month, per brand |
|---|---|---|---|
01 · Measure Do you know whether AI names you, and what it says? | Yes. Dashboards and prompts; you read them. | Rarely. Reports coverage and rankings, not AI answers. | Yes. Every week, on every major engine, trust and visibility on separate lines. |
02 · Decide Does someone read the answers and tell you what to do? | Partly. Most leave the plan to you; Profound's AI Marketer ranks opportunities every week. | Yes, on a review cadence, from its own view of your market. | Yes. Your AI account manager has read every answer and ranks what to fix. |
03 · Do Does the work get produced? | Partly. Most stop at the data; Profound's agents draft content for your approval. | Yes, at retainer prices and agency speed. | Yes. Pages, fixes and briefs drafted in minutes; you approve. |
04 · Distribute Can you be placed in the sources the engines cite? | Rarely. They show the sources; at most they draft the pitch, and the placing is yours. | Sometimes. Most chase reach, not citations. | Yes. Press, creators and best-of lists, chosen from your data, in a customised package. |
What each plan includes, line by line, is on the pricing page.
The honest part
Where we are behind, and why it does not matter for most brands.
- 01
Engines run weekly, not daily: a one-day swing is noise and a four-week trend is signal.
- 02
One brand per plan per language, on purpose: every report reads one market, and a second brand or language is a second plan.
- 03
We do not hold SOC 2 yet: the security page says what we do instead, and the DPA says how you can audit us.
Against the category leader
Both plan and draft the work. New Map also gets it placed.
What Profound says about itself on tryprofound.com, read on 12 October 2026, next to what you get here. Hover a Profound cell to see where the claim comes from.
What you get
Profound
New Map
01
Who you talk to
Profound
An AI Marketer: a weekly ranked list of opportunities across seven personas, from AEO to social and ads; it drafts and pings you for approval.
New Map
Your account manager: one brain that has read every answer about you, ranks what to fix, drafts it, places it and re-measures it.
02
The plan
Profound
Projects: a named goal, tasks and impact per Project. Enterprise only; the trial gets limited opportunities and no Projects.
New Map
A plan for the month on every plan: ranked moves with the reason for each, Approve or Skip, nothing spent before you approve.
03
What it remembers
Profound
Context Manager: six Brand Records and synced Slack, email and Gong; when it finds a gap, it asks.
New Map
Nine memory files per client, written from every conversation and your own notes; it asks before it assumes, and every number names its source.
04
How you start
Profound
Free: limited AI Marketer credits, 50 prompts daily for 7 days on three engines, no Projects, prompts cannot be customised; then Enterprise, custom-priced, by demo.
New Map
A 30-minute call where we show you how the engines answer about you today; then a plan on ChatGPT, Perplexity, Gemini, Google AI Overviews and AI Mode, with prompts you can edit. Price public: from $89 a month.
05
Placement
Profound
Drafts outreach: traces an inaccurate claim to the publisher and drafts the correction; the pitch is yours to send.
New Map
Done and re-measured: press, creators and best-of lists placed by a human network, each placement read again in the next weekly report. A customised package, priced on a call.
06
Engines and languages
Profound
Up to nine engines, among them ChatGPT, Claude, Copilot and DeepSeek; 30+ languages and 150+ regions.
New Map
Every major AI engine, in every language your customers use.
07
What each plan includes
Profound
Trial: 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, one language, one region. Enterprise: up to nine engines, custom languages and regions, by demo.
New Map
Every plan: ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode, every week, for one brand in one language; Claude, Grok, Copilot and DeepSeek at $25 an engine a month. Custom: the engines, markets and languages you need.
Profound's side is taken from its public pages as read on 12 October 2026; we correct this table when those pages change. For brands, Profound lists a free trial and a custom-priced Enterprise plan; its self-serve agency plan is $99 a month plus $399 per client workspace.
FAQ
Before you start.
The three questions every buyer asks first.
Is it hard to set up?
No. It starts with a 30-minute call; we set up your account, and your first report and a plan follow, with nothing to install.
Is it easy to use?
One flow for every client: a call, then your report, your login and your data.
Does it tell me what to do?
Yes, and it drafts it: your account manager ranks what to fix and the drafts land in your portal.
Start with a discovery call
See what AI says about you,
then change it.
A 30-minute call. We show you where your brand stands in AI answers today, and what it takes to change it.