Case studies

The brief

Break past the "just a casino" narrative and profile real growth and partnerships.

What was delivered

5 Tier-1 placements including Bloomberg and VentureBeat, moving the narrative from casino to growth story during a period of rapid partnership announcements.

The brief

Generate crypto/tech coverage to power a fundraise.

What was delivered

40+ organic publications and all targets hit; the company raised almost $10m in its first months and launched its TRAXX coin ahead of schedule.

The brief

Translate a heavily-crypto narrative into mainstream-media stories.

What was delivered

3 Tier-1 placements (Bloomberg, VentureBeat, Cointelegraph), the brand's first-ever organic Tier-1 coverage.

The brief

Create pre-launch noise, raise the founder's profile, and secure partnerships.

What was delivered

25 stories/releases incl. 7 Tier-1; a sponsorship with La Liga's El Espanyol, growing thought-leadership demand, and a closed seed round.

The brief

Build awareness and position the founder as a thought leader for a seed raise.

What was delivered

3 Tier-1 placements incl. Forbes, top-5% podcast slots, #6 in TechRound's Top 100 (2022), and speaking slots at NFT.NYC and more.

The brief

Build a PR footprint into a capital raise and profile key stakeholders.

What was delivered

7 Tier-1 placements including Gulf News and the Entrepreneur Podcast, establishing credibility going into the raise.

The brief

Drive awareness for a game launch and profile the founder for funding.

What was delivered

7 Tier-1 pieces including a Hackernoon front page held for 24 hours, a top-1% podcast slot, +80% profile interest and +90% brand coverage.

The brief

Run a media campaign around a $100m Series C with Klarna joining.

What was delivered

Coverage across TechCrunch, AltFi, Silicon Canals, Verdict and dozens of blogs, an estimated 25k–50k views.

The brief

Support a global DEX launch and generate ongoing coverage.

What was delivered

140+ placements in under a year, positioning Vertex as the fastest-growing DEX in crypto and the most liquid venue on Arbitrum.

The brief

Build a digital-asset fund manager's brand from scratch.

What was delivered

600+ placements in under two years plus conference speaking slots worldwide, making Valkyrie one of the most-recognized digital asset managers.

The brief

Launch a crypto prime broker and build the brand from scratch.

What was delivered

430+ placements in one year with speaking slots worldwide, making Bequant one of the most-recognized names in the industry.

The brief

Launch a digital-asset hedge fund and generate ongoing coverage.

What was delivered

220+ placements in a year plus dozens of speaking slots, making Arca one of the most-respected crypto asset managers in the world.

The brief

Support a major trading platform's US expansion.

What was delivered

200+ placements for US head Guy Hirsch in nine months, establishing eToro as a most-relied-upon crypto exchange in the US.

The brief

Launch a crypto hedge fund and build the brand from scratch.

What was delivered

90+ placements in under a year plus conference slots worldwide, making BitBull one of the most-recognized crypto hedge funds.

The brief

Take a founder from zero media presence to top-tier thought leader.

What was delivered

5 Tier-1 features (The Guardian, The Times, BBC, Hollywood Reporter and more) and a Forbes 30 Under 30 listing, now a judge with his own column.

The brief

Launch Solana's first meta DEX aggregator into a crowded DeFi market and build the brand around founder Chris Chung.

What was delivered

733 media mentions in the first four months (up 334%), an estimated ~2.3B potential reach, a 162-mention launch-day peak, a HackerNoon op-ed and a CoinDesk TV interview.

The brief

Establish founder Nic Puckrin as a go-to macro and crypto analyst for mainstream and financial media.

What was delivered

Coverage scaled from ~264 mentions in February to 503 in September, with potential reach peaking near 1.8B in a single month and ~$15.1M advertising value equivalency in September alone.

The brief

Build a media footprint for a decentralized cloud infrastructure project through ecosystem and funding milestones.

What was delivered

Coverage grew from ~20 mentions in January to a breakout 209 in May (up 481%), with 160 mentions landing on a single day and potential reach up to ~171M in a month.

The brief

Launch a post-quantum decentralized cybersecurity network and its token with large-scale awareness around a highly technical proposition.

What was delivered

A launch month of 790 mentions (up more than 4,800%), peaking at 301 in a single day; ~735M potential reach in May with net sentiment climbing to +48 in June.

The brief

Build media visibility for a Bitcoin treasury and ETF vehicle with credible coverage and broadcast opportunities.

What was delivered

198 editorial mentions in the first monitoring window with ~253M potential reach and net-positive sentiment, plus continued coverage and broadcast interviews through the summer.

The brief

Introduce a Bitcoin yield and RWA product to global crypto and financial audiences and build international share of voice.

What was delivered

190+ mentions across the documented months (up to 114 in a single period), potential reach up to ~179M, and broad multilingual syndication including 8+ international CoinDesk editions.

The brief

Build a community for the listing: Tier 1 and Tier 2 multi-market KOL campaigns plus micro campaigns, supporting the Tier-1 centralised exchange listing at TGE.

What was delivered

At TGE: 218.8K followers, 10.99M seven-day smart reach, 1.73K active wallets, $23.8M DeFi volume, 8 major exchange listings, $52M ATH market cap, $90M+ spot and $1.1B derivatives volume. Market figures are public outcomes, not solely attributable to the campaign.

The brief

Build a strategically valuable, influential community with high on-chain wealth ahead of the RAAC product and token launch.

What was delivered

250 alpha communities, 5 Tier-1/Tier-2 partner communities, 8 top founders, 120 builders and 5 angels; 20K unique smart followers, 2M+ follower reach, 15.5K smart engagements in 30 days; $180M+ post-mint on-chain wealth, 80% deployed in DeFi with $600K+ monthly volume.

The brief

Carry the tokenized-stocks story through launch, the $250M milestone and the BNB Chain expansion.

What was delivered

≈456 reposts and ≈462 comments across three waves. After the campaign, Ondo became the first tokenized-stock platform past $1B TVL with 70%+ market share and $20B+ cumulative volume; public outcomes, not solely attributable to the campaign.

The brief

Drive participation in a five-day AITECH × OKX Wallet trading competition with a $10M+ AITECH prize pool worth $300K+.

What was delivered

≈646 likes, ≈153 reposts and ≈584 comments in a concentrated burst timed to the competition window, on two message tracks: the prize-pool hook with OKX co-branding and AITECH's credibility stack (Binance Alpha, IBM, TRON, NVIDIA, #1 AI project on CertiK).

The brief

Time creator coverage to the inflection point: every post on TGE day, on the CZ / YZi Labs backing, hidden orders and stock perps angles.

What was delivered

≈544 likes and ≈172 comments in one day. The token went from $0.084 at TGE to a $2.42 all-time high within a week, $371M day-one volume with ≈330,000 new users and ≈$3.74B market cap; public market outcomes, not solely attributable to the campaign.

The brief

Build the target audience for a bond-sale launch on Curve and track relevant-follower growth against on-chain outcomes.

What was delivered

≈80K account target audience reached through Tier 1/2 and micro campaigns; micro creators delivered about 2× the reach at half the cost of larger creators, roughly 4× the reach per dollar. Follower growth came through creator marketing; the financial outcomes came from the complete growth system it supported.