Team
The people behind
New Map.
Jonny Brinchmann
Founder and CEO
Serial entrepreneur with 15+ years of experience in growth for small to medium and Fortune 500 companies.
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Puneet Bhateja
Chief Technology Officer
10+ years building production AI systems across LLMs, RAG and large-scale data platforms. Led teams of 15+ and shipped enterprise systems.
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Catie Romero-Finger
Head of Business Development
Founder and CEO of BABs, a Web3 growth and strategy agency in New York. In blockchain marketing since 2019, after earlier work in sustainability and technology.
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Florian Launay
Chief Marketing Officer
Founder of SurgencIA, a strategy and content consultancy. Grew up in France and lives in Spain; leads organic content and strategy for New Map clients in French, Spanish and English.
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Lubomir Drabik
Senior Influencer Marketing Manager
Runs the creator and influencer side of New Map campaigns: who to work with, the brief, and the placements that get measured.
PR Network
The people who place
the stories.
Sharon Kodan
Public relations, Paris
Global public relations professional, Chainalysis certified. Places client stories with the press and the outlets the AI engines cite.
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Kyle Heise
PR manager, San Francisco
PR manager at The Factory, San Francisco. Places client stories with the US press and the outlets the AI engines cite.
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Max Parasol
PR and investor relations, Sydney
Runs Parasol Comms + Strategy in Sydney: investor relations, PR and go-to-market for tech companies and VCs, across AI, Web3, prediction markets and RegTech.
LinkedInPartners
The firms we work
alongside.
Why we built this
AI search is replacing Google.
Most brands aren't ready.
When someone asks ChatGPT which brand to trust, the answer is assembled from what the engine can retrieve and what it has learned: the pages it can read, the sources it cites, the threads and videos where people discuss you, and the records that say who you are. SEO still matters, it is how your pages get retrieved, but it is one input of several, and too few brands were measuring the output. New Map measures what the engines actually answer, explains why, changes it on your site and in the places the engines look, and measures again to prove what moved.
Start with a discovery call
Know where you stand,
then get on the map.
A 30-minute call. We show you where your brand stands in AI answers today, and what it takes to change it.