GEO-optimised PR
Supercharge your AI
discovery with PR.
We do not just get you press. We get you cited on the exact sources AI engines trust, Reddit, YouTube, best-of lists and Tier-1 media, then measure the AI-visibility lift against your New Map tracker.
Then request PR from your account manager
Our PR specialists are trusted by
The evidence
PR is the single biggest
lever on AI visibility.
AI answers are built from what trusted third parties say about you, not from your own website. Earned media is the input the models weight most, ahead of backlinks, ahead of your own pages. The research is unambiguous:
84%
of AI citations are earned media, not brand-owned pages
Muck Rack, 25M+ AI citations
0.66
correlation between earned brand mentions and AI visibility, ~3x stronger than backlinks (0.22)
Ahrefs, 75,000 brands
5-10%
is all the AI-cited sources that come from your own website; the other 90%+ is third-party
McKinsey
+239%
median lift in AI citations when a story is distributed to earned third-party outlets
Stacker + Scrunch
That is exactly what this service does: earn you clean, quotable mentions on the third-party sources AI engines pull from, then measure the lift on your tracker.
How it works
Start with a plan, then request PR.
Join New Map self-serve
Start on a self-serve plan from $89 / month. This turns on your weekly AI-visibility tracking across the major AI engines, and your account manager.
Request PR from your account manager
Once you are subscribed, ask your account manager to scope PR. Amplify, our done-with-you layer, requires an active subscription.
We pitch for coverage and prove the lift
We pitch GEO-optimised coverage to the sources AI cites (earned coverage is pitched, never guaranteed; paid placements are bought and labelled), then report the change in your share of voice and AI answers, moved or not.
The difference
Why GEO-optimised PR beats
a normal PR agency.
We target the sources AI actually cites
A normal agency chases logos. We map which pages ChatGPT, Perplexity, Gemini, Google AI Overviews and Google AI Mode already pull from for your category, then earn you placements there: Reddit threads, YouTube, best-of and comparison lists, and Tier-1 media.
Every mention is written to be quoted
Placements are structured so an AI engine can lift a clean, attributable claim about you. The framing, the stat, the pull-quote, all engineered for machine retrieval, not just a human skim.
We measure the AI-visibility lift
You already run New Map's tracker. We tie each campaign back to it: share of voice, citation count and how often you surface in AI answers before and after. PR you can actually attribute.
Tier-1 firepower, not a spray of blogs
The specialist network behind this has landed Bloomberg, WSJ, Forbes, CNBC, TechCrunch, CoinDesk and more, from 140+ placements to 1,790+ mentions per campaign. That authority is exactly what AI engines weight most.
Organic PR packages
Ongoing earned media, pitched to the sources AI trusts and never guaranteed, written to get you cited.
Every package is customised: we shape the scope and the price with you on a call, around your goals and budget.
Organic PR Essential
Consistent, strategic earned media aimed at the sources AI trusts. Coverage is pitched, never guaranteed.
- 4 strategic media mentions per month
- 1 op-ed placement per month
- GEO-optimised angles and pull-quotes
- Mapped to your New Map AI-visibility tracker
Organic PR Premium
PopularMore volume plus hands-on support for your big announcements.
- 6 strategic media mentions per month
- 1 op-ed placement per month
- Announcement-campaign support
- GEO-optimised angles and pull-quotes
- Mapped to your New Map AI-visibility tracker
Paid placement packages
Named outlets, bought and labelled. Choose your tier.
Paid Placement
A sponsored article on a named outlet, bought on your behalf.
- A sponsored article on a named outlet, published because it is paid for
- Outlets like Hackernoon and CoinMarketCap tier
- Labelled as advertising, as the law requires
- Written to be cited; whether the engines cite it is measured, not promised
Paid Placement
PopularHigher-authority named outlets, bought on your behalf and labelled.
- A sponsored article on a named outlet, published because it is paid for
- Outlets like Cointelegraph and Finance Magnates tier
- Labelled as advertising, as the law requires
- Written to be cited; whether the engines cite it is measured, not promised
Paid Placement
Top-tier named outlets, bought on your behalf and labelled.
- A sponsored article on a named outlet, published because it is paid for
- Outlets like Forbes tier
- Labelled as advertising, as the law requires
- Written to be cited; whether the engines cite it is measured, not promised
A paid placement is a sponsored article or listing on the named outlet, bought on your behalf. It is published because it is paid for, labelled as advertising where the law requires, with the link attribute the outlet uses. What is not promised: that the engines cite it, or that your visibility moves. We measure that and report it, moved or not.
21
campaigns
1,790+
mentions in a single campaign
~2.3B
potential reach in one launch
The specialist network behind this service has landed Bloomberg, WSJ, Financial Times, Forbes, CNBC, TechCrunch, CoinDesk and Cointelegraph coverage, and raised real capital for the brands it works with. That is the earned-media firepower now pointed at your AI visibility.
See the case studiesStart with a discovery call
Know where you stand,
then get on the map.
A 30-minute call. We show you where you stand in AI answers today, then join New Map self-serve from $89 / month and request PR from your account manager.