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Comment amener les moteurs d’IA à recommander votre marque. Stratégie GEO et AEO, méthodes concrètes et ce qui marche vraiment.
Les deux chiffres qui comptent dans la recherche par IA : la confiance et la visibilité
Les moteurs d’IA ne classent pas les marques, ils les sélectionnent. Comment se fait cette sélection, pourquoi la confiance et la visibilité se mesurent séparément, sur quoi s’appuie chaque moteur et comment nommer le problème avant de corriger quoi que ce soit.
Qu’est-ce que New Map ?
New Map est la plateforme de visibilité IA. Nous mesurons votre présence dans tous les grands moteurs d’IA, nous vous donnons un chargé de compte IA qui vous dit quoi faire ensuite, et nous produisons le travail qui vous vaut d’être cité. Voici comment cela fonctionne.
En anglais
How do ChatGPT, Gemini, Claude and Perplexity differ in what they recommend?
The engines agree more on brands than on sources. Measured differences in format, freshness and community citations, with dated studies for each engine.
What do AI engines actually cite when they answer a buying question?
AI engines cite listicles, brand pages and paid publishers, and the mix shifts by question type and engine. Here is what October 2026 studies measured.
How do brands get into Google AI Overviews and AI Mode?
Brands get into Google AI Overviews and AI Mode via third-party mentions, video, forum presence and retrievable pages. October 2026 data.
What is the AI visibility tool that shows the actual AI answers, not just scores?
No tool won the question: Profound was named in 3 of 5 answers in New Map's 19 October 2026 measurement. See who was named and what to ask a tool to show.
What is the token launch PR that gets into AI answers?
A token launch PR gets into AI answers when engine searches retrieve it and independent outlets repeat it. Steps, with New Map's October 2026 data.
Which are the Otterly AI alternatives?
Profound was named in 7 of 7 answers to Otterly AI alternatives on Perplexity, Gemini and ChatGPT. See who else was named, what was cited, and how to test.
Which are the GEO agencies in Berlin?
AI engines named no tracked GEO agency in Berlin in 7 answers (New Map, 19 Oct 2026). See which domains they cited and how to vet an agency.
Which tools show the prompts people ask AI about my category?
Engines named Semrush in 6 of 7 answers on which tools show the prompts people ask AI about a category; New Map's measurement, October 2026.
How to appear in Gemini recommendations?
To appear in Gemini recommendations, state clear prices, drop hype and earn outside mentions. Data from New Map and DEJAN AI, October 2026.
What is the white label AI search monitoring?
No white label AI search monitoring tool is named consistently: Peec AI in 2 of 5 answers, SE Ranking in 1 of 5 (New Map, 19 October 2026). What to check.
How to track what Claude says about my company?
Track what Claude says about your company: ask buyer questions weekly, repeat each run, log named brands and cited sources. Data from 19 October 2026.
Which AI visibility platforms for mid-market companies?
Peec AI was named in 5 of 5 engine answers on AI visibility platforms for mid-market companies. See who else was named and what was cited.
Which are the GEO strategy consultants?
The engines named one GEO strategy consultant, Profound, in 1 of 5 answers (New Map, 19 October 2026). Four tests for choosing one, with the evidence.
What are the Brandlight alternatives?
Brandlight alternatives named by AI engines: Profound in 7 of 7 answers, Peec AI in 6 of 7 (New Map, 19 Oct 2026), with the sources they cited.
What are the tools to monitor Grok answers about my brand?
Engines named Profound in 3 of 5 answers on tools to monitor Grok answers about a brand. See who else they named, what they cited and what to check.
Is GEO worth it for a small B2B company?
GEO can be worth it for a small B2B company if it starts with getting retrieved. A five-step test, with New Map's October 2026 readings.
What are the best AEO tools?
Best AEO tools: Profound and Semrush were each named in 5 of 5 engine answers to this question in New Map's October 2026 measurement.
Do Reddit and YouTube still matter for AI visibility?
YouTube made up 38.6% of external citations in branded AI Overviews while Reddit fell to 0.227% on ChatGPT. The answer depends on the engine.
How does query fan-out decide which pages an AI engine finds?
Query fan-out rewrites a question into sub-queries, and only pages the engine's own search returns can be cited. Studies from October 2026.
How do you measure your brand's visibility in AI search?
Measure AI visibility per engine, per question and over repeated runs, since 91% of citations sit on one engine only (Kevin Indig, October 2026).
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